Selecting the best advertising mediums for your company can be challenging. There are so many options available today, such as print, radio, television commercials, and the Internet.
How do you select the best advertising mix for your business?
Traditional media has created exposure for thousands of businesses for decades. But now, with the Internet, you can take advantage of social media, content marketing, and search engine marketing.
There are many benefits of social media that indicate how social media is more effective than traditional media. These benefits include the ability to communicate with your consumers in a two-way format, developing a long-term following, and being able to quickly promote new products and services.
Social media is cheaper than any form of advertising available today. It is one of the only forms of media that can expose you to over 1,000 people for less than $5.
In addition, you can incorporate traditional elements into your social media campaign. You can advertise video commercials, publish articles, host live podcasts and webinars, and much more. Social media is the only “billboard” that can communicate to your customers, answer their questions, and provide them with feedback.
What's holding you back from using social media advertising for your business?